Thursday, May 31, 2012

So what is eLeMeNO-Pee, anyway?

Hi, there! Welcome to the eLeMeNO-Pee blog. You may have stumbled across us lately because of Pinterest or DiaperSwappers or because one of your Facebook friends "liked" us. Maybe one of your local or online friends told you that she applied to be an eLeMeNO-Pee consultant and you were curious, or maybe you found us the old-fashioned way: Google!

So, who are we? 

Well, we're a (1) cloth diaper retailer, in some ways just like any other online cloth diaper retailer. We have a Web store that offers same-day shipping, a Facebook Page, a blog. We run sales and specials from time to time, we stock several major brands of quality modern cloth diapers that come with good warranties, we offer our clients support and answer questions or help them process returns and warranty claims. We also carry the usual array of cloth diaper accessories, like wet bags and diaper sprayers and clean-rinsing detergents, and, of course, that most wondrously wonderful wonder of the natural parenting world, Baltic amber and beaked hazelwood jewelry.

But we're also a (2) direct selling company, much like Thirty-One or The Pampered Chef. We have local consultants all over Louisiana and Texas, and we're currently processing applications for potential consultants all over the United States, from California to Maine! Like most modern direct selling companies, the eLeMeNO-Pee "opportunity" is commission-based, and, after a thorough education and training process, and with the support of the home office and veteran consultants, our local consultants have the opportunity to successfully open their own cloth diaper businesses without encountering the massive overhead involved in owning a brick-and-mortar store... and with the highest commission rate we've seen from any cloth diaper direct selling opportunity. This means consultants are free to earn an income simply by geeking out over cloth diapers with their friends who are in the market and introducing their communities to the benefits and how-tos of cloth all while working from home or on-the-go with their babies in tow. Our consultants' clients can choose to host a party to receive awesome hostess rewards, have a cloth diaper baby shower, or just meet one-on-one with a consultant to learn more about cloth diapers, see and touch and try diapers on their babies, witness a cloth diaper laundry demonstration, collaborate to come up with a "dream stash," and then start making that stash happen! Additionally, each consultant has her own Web store, so that you can continue to support her business when you need to make a purchase but know what you want without requiring a consultation.

The store: 2102 W. Prien Lake Rd.
We are, finally, a (3) local brick-and-mortar store in Lake Charles, La. The "store" is technically our home office and warehouse, and it is staffed by our Lake Charles consultant for the convenience of her clients. As such, it is open for limited hours that change a little with each season. Summer hours are Tues. and Thurs. from 10 am - 2 pm. Lake Charles clients are encouraged to come in and shop during those hours or to shop online and select "in-store pickup" to avoid paying for shipping.

Why are we all three of these things?

So that we can be as mom-friendly as possible! Founded in 2008, we are still a relatively young company, and we are truly passionate about allowing moms to supplement their families' incomes by helping other families save money and green up their lifestyles by switching to cloth diapers. Each of our consultants is a talented woman committed to providing excellent customer service and product support to her clients. In order to keep things as low-pressure as possible for our consultants, who have no "quotas" to meet in case they need to take some personal time away from working, we also accept sales from our Web store to increase our volume of sales in regions where we have not yet hired consultants. But our goal is for every client--you!--to have her customer service needs met with the personal touch that can only be offered by an expert consultant!

Want an insider's perspective?

Several of our Louisiana reps at a training session.
I may be a tiny bit (ok, or a huge bit) biased, but as an employee and a client, I have huge admiration for each and every person who makes up the eLeMeNO-Pee family. The dynamic husband-wife duo, Allison and Todd, who own and run the company, work hard to make sure that our consultants feel supported and have an easy time learning the ropes. Our consultants, both veterans and newbies, are a true team, offering each other ideas and tips, celebrating each other's business and personal victories, and offering sympathy tears and comfort during each other's times of personal tragedy.

Lest you think eLeMeNO-Pee is just one big self-contained lovefest, I will also iterate that eLeMeNO-Pee exists for the clients just as much as for the consultants; after all, without the clients, there are no consultants! We encourage our consultants to host annual cloth diaper resale events in their communities, to offer free and open-to-the-public cloth diapering classes, to keep handy a list of resources and professionals for clients, who are often brand new parents, to be referred to when they have big parenting questions. And we continue to update our party hostess benefits (including the recent addition of free shipping for an entire party's order where the party sales total $400 or more, no matter how heavy the box!) as our company grows and our budget allows for it.

Each of our consultants has also shared with me instances where she has been willing to go to bat for her clients, so, for example, if you're also in direct sales or you own your own small business, know that your consultant is happy to learn what the products and concepts you represent can do for her. As one of our veteran consultants, Jenny H., is known to say, "It all comes full-circle when work-at-home moms are supporting each other."